Marketing for Hospitality and Tourism (9780134151922)

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.

Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.

Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

Product details

• Format Hardback | 688 pages
• Dimensions 218 x 277 x 28mm | 1,529g
• Publication date 11 Apr 2016
• Publisher Pearson Education (US)
• Imprint Pearson
• Publication City/Country United States
• Language English
• Edition Statement 7th edition
• ISBN10 0134151925
• ISBN13 9780134151922
• Bestsellers rank 816,232

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