Analyzing Social Media Networks with NodeXL : Insights from a Connected World (9780123822291)

Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies.

Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events.

Product details

• Format Paperback | 304 pages
• Dimensions 216 x 276 x 15.24mm | 910g
• Publication date 01 Oct 2010
• Publisher ELSEVIER SCIENCE & TECHNOLOGY
• Imprint Morgan Kaufmann Publishers In
• Publication City/Country San Francisco, United States
• Language English
• Illustrations note col. Illustrations
• ISBN10 0123822297
• ISBN13 9780123822291
• Bestsellers rank 343,297

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